Privacy Policy


This privacy policy sets out the types of personal data which All About Antenatal may collect about you when you interact with our website. It also sets out how we store, handle and protect that data.

About Antenatal may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.  By continuing to use this website, you agree to any such changes. This policy is effective from 24 May 2018.

If you have any questions about the policy, then do get in touch with us by emailing

What information do we collect?

We may collect the following information, depending on whether you are registering with us or you are just browsing:

  • First name and surname;
  • Email address;
  • Billing address;
  • Date of birth;
  • Telephone number;
  • Payment details: if you order products from our website, your payment details will be processed by our payment processors Stripe. About Antenatal does not store any of your payment details – we are given a transaction ID by our payment processor;
  • Traffic details: details of your visits to our website and the resources that you access including, but not limited to, a list of the webpages you visit on our website, how long you spend on each web page, what items you place in your shopping basket (even if you do not purchase them), how you accessed our website, on which device you are accessing our website, traffic data, location data, IP address and other communication data;
  • Login details: details of when you create an account on our website, when you login to your account, when you change the password to your account (but for the avoidance of doubt, we cannot access your password) and when you register to our newsletter;
  • Correspondence details: details of your interactions with us by email and on social media, including your social media username, your queries and complaints;
  • Cookies: these are small text files that our website places on your device, so that our website can remember something about you at a later time and optimise the website for your visit. There are also some third-party cookies we place on your device. For more information on the specific cookies that we use and their function, please see our Cookie Policy below.

When do we collect information from you?

We collect information when you visit our website, use your account, make an online purchase, check out as a guest, when you put in your email address on the “spin the wheel” game when you visit our website, when you engage with us on social media, when you attend a consultation with us, when you become a parent tester, when you contact us and when you enter into prize draws or competitions.

The legal bases for collecting information

The law on data protection sets out a range of different reasons for which a company may collect and process your personal data, including:

  • Consent: if you give your consent;
  • Contract: in certain circumstances, we need your personal data to comply with our contractual obligations (e.g. our obligation to deliver the product you have purchased);
  • Legal compliance: if we are required to collect such data by law or regulation; and
  • Legitimate interest: in certain circumstances, where your data is required to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

Who do we share your information with?

We don’t sell, distribute or lease your personal information to third parties unless we are required to do so by law or regulation or have your consent to do so.

However, we sometimes share your personal information with trusted providers of services on our website, being:

  • Realex, for processing of your payment details;
  • Paypal, for processing of your payment details;
  • Operational companies such as courier companies for delivering your goods;
  • The IT company we use to support our website;
  • Google/Facebook/Instagram/Twitter to show you products which might interest you while you are browsing the internet;
  • Mailchimp for storing email addresses for marketing emails;
  • “VYPER” (DBA R Growth LLC) if you sign up with an email address on the “spin the wheel” game on our website;
  • Third party suppliers of certain products who will be delivering the goods directly from their warehouse to you.

However, we only provide the information they need to perform their specific services.

We do not store or collect your payment card details. That information is provided directly to our third party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Your information may also be transferred to another company in the event of sale of our company to a third party.

Controlling your data

If you have previously agreed to us using your personal data for marketing purposes, you may change your mind at any time by:

  • Clicking “unsubscribe” on any email communication that we send you;
  • Changing your preferences by logging into your account on the website; or
  • Writing to or emailing us at

Depending on your individual settings, many web browsers automatically accept some cookies, but you can modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website.

If you are a new customer, we will only contact you where you have provided consent for us to do so.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

What are your rights over your personal information?

This privacy statement reflects the rights that you have under the General Data Protection Regulation. Those rights regarding your personal data are as follows – the right to:

  • access a copy of your personal information that we hold;
  • object to our processing of your personal data, if doing so causes you distress;
  • prevent or withdraw your consent for us processing your data for direct marketing purposes;
  • object to decisions being taken using automated means that includes your personal data;
  • correct your personal data if it is incorrect, out of date or incomplete, or destroy such incorrect, out of date or incomplete personal data;
  • have your data erased from our IT infrastructure;
  • data portability;
  • be informed about the collection and use of your data.

You can find out more about your rights regarding your personal data in the UK from the Office of the Information Commissioner

Cookie Policy


A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. These cookies can last for just the duration of your visit (“session cookies”) or they can remain on your computer for longer so that the site will remember you if you come back again (“persistent cookies”).

If you would like some more information about cookies and you can manage them, you can visit


All information gathered by cookies on is completely anonymous, and we can’t use it to identify you personally. We also use some third party cookies (Google) to help us improve the site, for example by identifying errors or helping us analyse behaviour (anonymously) to make the site easier to use. 

The final type of cookie that we use are targeting cookies which allow carefully selected third parties to know that you have visited and make advertising elsewhere on the web more relevant to you and your interests.
All our cookies fall into four main categories as defined by the International Chamber of Commerce, which are:

  • Strictly necessary cookies: These cookies are essential for About Antenatal to ensure that the site works correctly and don’t gather any information that could be used for marketing purposes, for example they allow access to secure areas such as my account.
  • Analytical/Performance cookies: Performance cookies help us understand how people use our site (anonymously) and identifying errors. These help us to improve the site.
  • Functionality cookies: Functionality cookies are essential for the smooth running of the site, for example remembering your country; and
  • Targeting cookies: These cookies are used by carefully selected third parties to recognise that you have visited ll About Antenatal and help tailor advertising to your interests. All this information is completely anonymous and we do not share any personal information.
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